BT BUSINESS AD SEES DRAGON SLAIN BY THE GREMLINS
Dragons? Den and American Inventor star Peter Jones is set to star in the new BT Business
multi-million pound advertising campaign alongside 1980?s anti-heroes, The Gremlins.
The TV ad features the business guru struggling with IT problems created by The Gremlins. The multi-millionaire entrepreneur is seen working late in his office alone. Little does he know that The Gremlins have started to attack his computer and office. Peter is seen struggling to get his computer to work and comes across bare wires that look as if they have been chewed.
With no IT support available, he tries to discover why his computer is malfunctioning only for The Gremlins in their inimitable way to attack the whole office leading to an IT meltdown with paper and sparks flying, and even the odd Gremlin swinging from the ceiling fan. The ad ends with a dejected and defeated Peter slumped on his desk.
Anyone who has ever suffered IT problems and lost work when no support is available will understand Peter?s frustration. The campaign announces the fact that BT Business offers 24-hour IT and Communications support for all business customers, to help them do what they do best. The ad, which airs on TV for the first time on Monday May 5, follows last year?s successful Gordon Ramsay ads.
The new campaign with The Gremlins, which were licensed from Warner Bros., was created by advertising agency Swarm. It will feature on TV as well on print, poster and online and will run for eight weeks.